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Experts in "Marketing Research"

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de Jong, Ad

B2B Marketing, Creating Innovation, Customer Engagement, Customer Journey, Customer Value, Frontline Marketing, Games, Gamification, Marketing Research, Personal Selling, Service Marketing, Value (co)-Creation

Eggers, Felix

 Corporate Digital Responsibility (CDR), Marketing Research, Measuring Willingness-to-pay, Preference Measurement, Privacy, Value of Free Services

Josiassen, Alexander

 Consumer Psychology, Marketing and Tourism Research, Place Solidarity in Crisis Contexts, Sustainable Tourism Development, Tourism Affinity and Animosity

Micu, Daniela

 AI in Sales Management, Business-to-business (B2B, Design Science Research, Digital Platforms, Marketing Research in the Nordics, Marketing and Innovation

Ozturan, Peren

 Advertising Spending, Brand Activism, Business Cycles, Competitive Reactions, International Marketing, Marketing Research, Marketing Strategy, Socially Responsible Marketing, Survey Methodology