Experts in "Marketing Strategy"

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Josiassen, Alexander

Co-Creation, Consumer Behavior, Consumer Psychology, Firm Strategy, Hospitality Management, International Marketing, Marketing Theory, Quantitative Research, Service Management, Tourism Management

Ozturan, Peren

Advertising Spending, Brand Activism, Business Cycles, Competitive Reactions, International Marketing, Marketing Research, Marketing Strategy, Socially Responsible Marketing, Survey Methodology

Tollin, Karin

Marketing Management, Marketing Strategy, Marketing and Corporate Sustainability