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Experts in "Zaltman's Metaphor Elicitation Techniques (ZMET) (academic qualitative method)"

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Ringberg, Torsten

 Coding (academic qualitative method), Digital Technologies, Innovation, and Big Data, Embodied Cognition, General Marketing Theories and Method, Managerial Mindset, Mental models, Subconscious Processes, Zaltman's Metaphor Elicitation Techniques (ZMET) (academic qualitative method)