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Experts in "Marketing Research"

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de Jong, Ad

Frontline Marketing, Personal Selling, Customer Value, Creating Innovation, Marketing Research, Games, Gamification, B2B Marketing, Customer Engagement, Service Marketing, Value (co)-Creation, Customer Journey

Ozturan, Peren

 Marketing Strategy, Business Cycles, Advertising Spending, Competitive Reactions, Socially Responsible Marketing, Brand Activism, International Marketing, Marketing Research, Survey Methodology

Eggers, Felix

 Value of Free Services, Measuring Willingness-to-pay, Preference Measurement, Corporate Digital Responsibility (CDR), Privacy, Marketing Research

Josiassen, Alexander

 Marketing and Tourism Research, Place Solidarity in Crisis Contexts, Consumer Psychology, Tourism Affinity and Animosity, Sustainable Tourism Development

Micu, Daniela

 AI in Sales Management, Marketing and Innovation, Design Science Research, Marketing Research in the Nordics, Digital Platforms, Business-to-business (B2B