"Department of Marketing"

Click a name to view the Experts profile. Click a topic for a catalogue of experts in the selected field.

Gülen Sarial Abi

Brand Communication, Consumer Psychology, Financial Restrictions, Mortality Threats and Consumer Behavior, Social Exclusion Threats and Consumer Behavior

Mogens Bjerre

B2B Sales & Sales Models, B2B Sales Management & Strategic Sales, Brands and Branding, Customer Journey and Touchpoints, Key Account Management, Relationship Marketing, Retailing, Sales Governance, Service Management

Bo Christensen

Creative Cognition, Creativity, Design Thinking, Evaluation of Creativity and Innovation, The Creative Process

Anna-Bertha Heeris Christensen

Digital Consumer Culture, Emotional Labour, Human Branding, Influencer Marketing, Person Branding, Practice Theory

Jesper Clement

Eye-tracking, Neuro Marketing, Non-conscious Decision Processes

Ad de Jong

B2B Marketing, Creating Innovation, Customer Engagement, Customer Journey, Customer Value, Frontline Marketing, Games, Gamification, Marketing Research, Personal Selling, Service Marketing, Value (co)-Creation

Felix Eggers

Corporate Digital Responsibility (CDR), Marketing Research, Measuring Willingness-to-pay, Preference Measurement, Privacy, Value of Free Services

Antonia Erz

Advertising, Branding, Consumer Behavior, Higher Education, Influencer Marketing, Online/Digital Consumer Behavior, Virtual Influencers

Szilvia Gyimóthy Mørup-Petersen

Consumer Culture, Misbehaviour and Morality, Place Consumption and Tourism, Platform Economy and Collaborative Consumption

Georgios Halkias

Advertising, Consumer Psychology, Global branding, Judgment and Decision-making, Prejudice and Stereotyping, Social Inequality

Torben Hansen

Applied Statistics, Consumer Behaviour

Johannes Hattula

Artificial Intelligence, Consumer Behaviour, Consumer Psychology, Decision Biases and Debiasing Approaches, Growth Hacking, Management Psychology, Managerial Decision Making, Quantitative Research Methods

Alexander Josiassen

Co-Creation, Consumer Behavior, Consumer Psychology, Firm Strategy, Hospitality Management, International Marketing, Marketing Theory, Quantitative Research, Service Management, Tourism Management

Selma Kadic-Maglajlic

Artificial Intelligence, B2B Marketing, Corporate Corruption, Emotional Intelligence, Marketing, Personal Selling, Sales Ethics, Sales Management, Southeast Europe

Florian Kock

Artificial Intelligence, Brands and Branding, Consumer Psychology, Destination Marketing, Emotions, Evolutionary Psychology, Food Marketing, Luxury Marketing, Machine Learning, Nudging, Quantitative Research Methods, Tourism

Ebru Kuzgun

Chatbots and Service Robots, Consumer Behavior in Digital Media, Digital Marketing, Human Interactions with AI, Service Marketing, Value Co-creation

Marina Leban

Artificial Intelligence Influencers, Celebrities, Digital Afterlife, Influencer Marketing, Instagram, Luxury Marketing, Online/Digital Consumer Behavior, Social Media Influencer, Social Media Marketing, Tiktok, Virtual Influencers

Adam Lindgreen

Business Marketing, Corporate Social Responsibility (CSR), Genealogy

Milena Micevski

Corporate Social (Ir)Responsibility, Cross-functional Collaboration and Hybrid Work Modes, Personal Sales and Sales Management, Professional Sales and Sales Management, Social Identities, Social Stereotyping, Stereotyping and Immigrant Sales Force, Sustainability and Branding

Peren Ozturan

Advertising Spending, Brand Activism, Business Cycles, Competitive Reactions, International Marketing, Marketing Research, Marketing Strategy, Socially Responsible Marketing, Survey Methodology

Torsten Ringberg

Embodied Cognitive Drivers, Impact of Subconscious Motives, Managerial Mindset, Technology, Innovation, and Big Data, Zaltman Metaphor Elicitation Technique (ZMET)

Jacob Schjødt

Charitable Giving, Customer Loyalty, Generosity, Helping Behavior

Tobias Schäfers

Access-Based Services, Big Data Analyses, Consumer Experiments, Field Experiments, Lab Experiments, Marketing, Pricing, Service Management, Service Recovery, Sharing Economy, Social Media, Structural Equation Modelling (SEM)

Thyra Uth Thomsen

Consumption and Identity, Transformations and Consumption

Karin Tollin

Marketing Management, Marketing Strategy, Marketing and Corporate Sustainability

Michel van der Borgh

Big Data Analyses, Ecosystem Management, Innovation Management, Marketing, Multilevel Modelling, Process Mining, Qualitative Analyses, Sales Management, Service Management, Structural Equation Modelling

Claus Varnes

Business Development, Customer Value, Decision Making, Implementation, Innovation, Management Tools, Rules and Bureaucracy, The Electric Vehicle in the 1900s

Sylvia von Wallpach

Brand Knowledge, Brand Strategy, Brands and Branding, Consumer Life Transitions and Brand Consumption, Multi-stakeholder Brand Co-creation, Qualitative Research Methods

Sebastian Zenker

City Image, City Marketing and Branding, Municipality Marketing and Branding, Overtourism, Regional Marketing and Branding, Tourism