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"Department of Marketing"

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Gülen Sarial Abi

 Brand Communication, Consumer Psychology, Financial Restrictions, Mortality Threats and Consumer Behavior, Social Exclusion Threats and Consumer Behavior

Mogens Bjerre

 B2B Sales Management, B2B-Sales and Sales Models, Brands and Branding, Customer Heroes, Customer Journeys and Touchpoints, Key Account Management, Retailing, Sales Governance, Service Management, Strategic Selling

Anna-Bertha Heeris Christensen

 Digital Consumer Culture, Emotional Labour, Human Branding, Influencer Marketing, Person Branding, Practice Theory

Bo Christensen

 Creativity and Innovation, Design Research, Design Thinking, Entrepreneurship Pedagogy, Learning Spaces, Managing Creativity, The Creative Process

Jesper Clement

 Eye-tracking, Neuro Marketing, Non-conscious Decision Processes

Ad de Jong

 B2B Marketing, Creating Innovation, Customer Engagement, Customer Journey, Customer Value, Frontline Marketing, Games, Gamification, Marketing Research, Personal Selling, Service Marketing, Value (co)-Creation

Felix Eggers

 Corporate Digital Responsibility (CDR), Marketing Research, Measuring Willingness-to-pay, Preference Measurement, Privacy, Value of Free Services

Antonia Erz

 Advertising, Consumer Behavior and Consumer Psychology, Consumers' Use of Artificial Intelligence, Consumption in Digital Environments (such as Social Media or Online Shopping), Higher Education, Influencer Marketing and Virtual Influencers

Szilvia Gyimóthy Mørup-Petersen

 Collaborative Economy, Consumer Culture, Consumer Responsibilization, Morality and Marketing, Tourism and Place Consumption

Georgios Halkias

 Consumer Psychology, Global Branding, Happiness, Judgment and Decision-making, Prejudice and Stereotyping, Social Inequality, Socio-economic Discrepancies

Torben Hansen

 Applied Statistics, Consumer Behaviour

Johannes Hattula

 Artificial Intelligence (AI), Consumer Behaviour, Consumer Psychology, Decision Biases and Debiasing Approaches, Growth Hacking, Management Psychology, Managerial Decision Making, Quantitative Research Methods

Alexander Josiassen

 Consumer Psychology, Marketing and Tourism Research, Place Solidarity in Crisis Contexts, Sustainable Tourism Development, Tourism Affinity and Animosity

Selma Kadic-Maglajlic

 Artificial Intelligence (AI), B2B Marketing, Corporate Corruption, Emotional Intelligence, Marketing, Personal Selling, Sales Ethics, Sales Management, Southeast Europe

Florian Kock

 Artificial Intelligence (AI), Brands and Branding, Consumer Psychology, Destination Marketing, Emotions, Evolutionary Psychology, Food Marketing, Luxury Marketing, Machine Learning, Nudging, Quantitative Research Methods, Tourism

Ebru Kuzgun

 Chatbots and Service Robots, Consumer Behavior in Digital Media, Digital Marketing, Human Interactions with AI, Service Marketing, Value Co-creation

Marina Leban

 Artificial Intelligence Influencers, Celebrities, Digital Afterlife, Influencer Marketing, Instagram, Luxury Marketing, Online/Digital Consumer Behavior, Social Media Influencer, Social Media Marketing, Tiktok, Virtual Influencers

Adam Lindgreen

 Business Marketing, Corporate Social Responsibility (CSR), Genealogy

Milena Micevski

 Corporate Social (Ir)Responsibility, Cross-functional Collaboration and Hybrid Work Modes, Personal Sales and Sales Management, Professional Sales and Sales Management, Social Identities, Social Stereotyping, Stereotyping and Immigrant Sales Force, Sustainability and Branding

Daniela Micu

 AI in Sales Management, Business-to-business (B2B, Design Science Research, Digital Platforms, Marketing Research in the Nordics, Marketing and Innovation

Peren Ozturan

 Advertising Spending, Brand Activism, Business Cycles, Competitive Reactions, International Marketing, Marketing Research, Marketing Strategy, Socially Responsible Marketing, Survey Methodology

Siv Pedersen

 Analytics, Artificial Intelligence (AI), Choice Architecture, Consumer Behavior, Generative Artificial Intelligence, Marketing, Psychology

Torsten Ringberg

 Coding (academic qualitative method), Digital Technologies, Innovation, and Big Data, Embodied Cognition, General Marketing Theories and Method, Managerial Mindset, Mental models, Subconscious Processes, Zaltman's Metaphor Elicitation Techniques (ZMET) (academic qualitative method)

Jacob Schjødt

 Charitable Giving, Customer Loyalty, Generosity, Helping Behavior

Tobias Schäfers

 Access-Based Services, Big Data Analyses, Consumer Experiments, Field Experiments, Lab Experiments, Marketing, Pricing, Service Management, Service Recovery, Sharing Economy, Social Media, Structural Equation Modelling (SEM)

Leticia Vedolin Sebastiao

 Business Coolness, Consumer Psychology, Mindfulness, Self-determination Theory

Michel van der Borgh

 Big Data Analyses, Ecosystem Management, Innovation Management, Marketing, Multilevel Modelling, Process Mining, Qualitative Analyses, Sales Management, Service Management, Structural Equation Modelling

Claus Varnes

 Business Development, Customer Value, Decision Making, Implementation, Innovation, Management Tools, Rules and Bureaucracy, The Electric Vehicle in the 1900s

Sylvia von Wallpach

 Brand Knowledge, Brand Strategy, Brands and Branding, Consumer Life Transitions and Brand Consumption, Multi-stakeholder Brand Co-creation, Qualitative Research Methods

Sebastian Zenker

 City Image, City Marketing and Branding, Municipality Marketing and Branding, Overtourism, Regional Marketing and Branding, Tourism